World’s first Curved OLED TV by LG goes on Pre-Order

LG Electronics announced that it will start taking pre orders for its 55 inch Curved OLED TV in Home market and will start delivering next month. It is a premium TV priced at about $13,500(Rs.7,30,00). Korean Giant has showcased this OLED TV back at CES 2013 earlier this year.

The new EA9800 model features the industry’s very first curved screen ergonomic design, providing an “IMAX-like” viewing experience in the home. With more than five years of research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer’s eyes, eliminating the problem of screen-edge visual distortion and loss of detail.

“Our Curved OLED TV is not only the proof of LG’s unmatched leadership in next-generation displays but also a testament to LG’s commitment to bringing to market the most exciting TV technology available today,” said Havis Kwon, president and CEO of LG’s home entertainment company.

Only 4.3 millimeters (0.17 inches) thin and weighing just 17 kilograms (37.48 pounds), LG’s Curved OLED TV produces astoundingly vivid and realistic images thanks to its proprietary WRGB technology. The unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. What’s more, LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. As in the original flat screen OLED TV, the Curved OLED TV also offers an infinite contrast ratio for optimal contrast levels regardless of ambient brightness or viewing angle.

Finally, LG’s Curved OLED TV features thin transparent film speakers in the crystal clear stand, providing high-quality sound without compromising the TV’s beautiful design. LG’s Curved OLED TV took the top “red dot: best of the best” honor at the prestigious design competition earlier this year.

Timing and pricing of the Curved OLED TV in markets outside of Korea will be announced in the months ahead.